Elspeth Copeland 


Elspeth is the founder of EC Consulting, a Toronto based consulting firm specializing in product development. Leveraging over 25 years’ experience bringing products to market, EC Consulting Inc. provides a wide range of services—from concept to shelf—for manufacturers, retailers and foodservice distributors in Canada, United States, Italy, France and the UK.  Elspeth has worked with several of North America’s largest retail and foodservice brands, as well as many successful start-ups. 

Elspeth spent 17 years working on the internationally renowned development team for Canada’s largest retailer.  She honed her sensory skills and helped create over hundreds ofprivate label food items, spanning every category in the store. Elspeth rose through the ranks of the development team and eventually moved on to category management—leading the national fresh prepared foods business unit with sales in over 1000 locations. Responsibility for a full P&L required combining her knowledge of food and her passion for coaching teams with strong analytical skills to create a new go-to-market strategy for the department. 

A strong culinary curiosity has guided Elspeth to continually learn and seek out the authentic and the delicious.  In 2011 she graduated from the University of Reims with a masters in French Gastronomy, and she continues to seek out culinary learning opportunities every year. 

If you have a product that you are looking to bring to market, Elspeth can help you get there. elspethcopeland.ca